New Marketing Technology Products Drive Leadership Hires at CognitiveDATA

Blake Rowland and Shane Chambers Add Experience in Marketing Technology in the Areas of Customer Data Integration and Marketing Databases

CognitiveDATA, an award-winning marketing technology company, announced today the addition of two new individuals to its product leadership team. Blake Rowland joins the company as IntelliDRESS® Product Leader and Shane Chambers joins as Business Analyst/Project Manger for the new IntelliBASE product team. Both bring a wealth of experience in the direct marketing industry previously serving in key roles at Acxiom and Alltel.

The product team expansion continues the strong hiring trend at CognitiveDATA. In the past six months, CognitiveDATA increased its nationwide staff by more than 30%. To accommodate growth, CognitiveDATA has expanded its available office space to 20,000 square feet.

CognitiveDATA President and CEO, Rod Ford, said, "We are thrilled to have Blake and Shane join us and feel the addition of these experienced professionals to drive our product innovation and leadership will enable CognitiveDATA to continue to provide award-winning thought leadership for our marketing technology in the marketplace. Blake Rowland's experience in consulting and product management in the area of Customer Data Integration and Data Quality will helps us stay in front of the innovation curve with our core IntelliDRESS® offering. Shane Chambers brings the Business Analyst/Project Management discipline we need as we roll out our next game changing innovation in the very near future. These hires, along with others in the areas of solutions development and technology position us well to serve the growing base of direct marketers seeking fresh approaches and real innovation."

These additions to the leadership team are the latest development in the company's impressive growth. In September the company was named by Inc. Magazine as the 208th fastest growing private company in the U.S. Additionally, in October the company was honored by the prestigious Deloitte Technology Fast 500 as the 155th fastest growing technology company in the country.

About CognitiveDATA, Inc.

CognitiveDATA is a marketing technology company recognized as the thought leader of data quality technology. The Company recently celebrated its six year anniversary by being named to the Inc. 500 list as the 208th fastest growing private company in the U.S. with 4 year growth rate in excess of 1,000%. The company currently has over 300 direct national marketing companies using its NCDM -- Award winning marketing Response Technology.

The privately held corporation is headquartered in Little Rock, Arkansas with sales operations in Dallas, Chicago, and New York. For more information, contact CognitiveDATA at 866-243-7883 or visit www.cognitivedata.com.