Vuclip, an independent mobile video service, unveiled its monthly Global Video Insights Report, which captures trends for the month of November.
This month’s report highlights the mega-stars of mobile and finds a not-so-subtle shift among BlackBerry (RIM) users.
“Celebrity clips are always hot on mobile, but we’re seeing increased interest in gossip, local stars, and movie content.“- Judith Coley VP Marketing Vuclip.
“Any residual guilt consumers feel about watching celebrity content melts away when users have their own individual screen,” she said.
Vuclip secures exclusive local content in major international markets and currently delivers more than 19 million videos per day to consumers in more than 200 countries.
Vuclip’s ever-increasing traffic data offers a unique perspective on global and regional trends in search and viewing habits, as well as the top devices in use. Vuclip’s monthly Global Video Insights Report is a resource for those who watch consumer trends, such as advertisers, mobile carriers, content providers and the mainstream public.
The top 10 mobile mega-stars for November are:
1. Sonakshi Sinha
2. Ashley Tisdale
3. Kareena Kapoor
5. Malaika Arora Khan
6. Marco Simoncelli
7. Katrina Kaif
8. Kim Kardashian
9. Jacqueline Fernandez
10. Paris Hilton
While weighted a bit toward Bollywood starlets, the list is an eclectic mix of reality TV stars, actresses, and sports figures from around the world. Vuclip’s audience is enamored by celebs, but with over 138 million searches on Vuclip every month, it’s safe to say the long tail of mobile search is well covered.
In nitty-gritty device news, Vuclip noted that RIM’s BlackBerry 9900 moved up seven spots on the most popular devices chart to finish the month as the tenth hottest device on Vuclip. While the 9900 has a way to go to topple Apple’s iPhone from the top spot, it is interesting to note that Vuclip saw a corresponding decrease in usage for the BlackBerry 8900 as RIM users upgraded to the latest model.