RDA Home & Garden Partners With SecondSpace to Showcase Vacation Home and Land Country Section for Web Properties
More Than 800,000 Vacation Home, and Land Listings From SecondSpace's ResortScape.com and LandWatch.com Now Available Throughout RDA's Home and Garden Web Properties
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As the first step in the partnership, Home & Garden has integrated more than 800,000 vacation home and land property listings from SecondSpace's flagship sites www.LandWatch.com and www.ResortScape.com into the Home & Garden Web properties.
"Our Home & Garden division comprises the most trusted brands in the home and garden category. These brands benefit from longstanding participation from our community of highly engaged consumers," said Alyce Alston, President, Home & Garden and Health & Wellness at RDA. "Partnering with SecondSpace allows us to create personalized and contextually relevant content to our audience and to attract those seeking this lifestyle."
The new sites are powered by SecondSpace's highly scalable Web platform and an intelligent listings switch that sorts more than 1.5 million property listings to determine those that uniquely match the "home and garden" lifestyle. For RDA, SecondSpace has customized its database of properties to feature a full spectrum of searchable ranch properties, luxury mountain retreats, land, and fishing and hunting properties in more than 60 countries.
"Reader's Digest Association has grown to become one of the world's preeminent publishers and direct marketers," said Satbir Khanuja, president and CEO of SecondSpace. "Now, by providing our vacation homes and land property listings to the Home & Garden division of Reader's Digest, we are enabling their consumers to search for properties or recreational retreats beyond the bounds of their local communities."
About SecondSpace
SecondSpace, Inc.
About RDA's Home & Garden Division
Home & Garden provides the inspiration and practical tools for 49 million consumers; the largest community of homeowners, gardeners, farmers, bird-watchers and country-lovers in the world. These consumers share a way of life and a deep passion for learning and exchanging new ideas. We help them fulfill these passions by providing the best expert- and reader-contributed content through our multi-channel properties including our core brands: The Family Handyman, Birds & Blooms, Country, Farm & Ranch Living and Reminisce. Home & Garden is a division of The Reader's Digest Association, Inc., a global multi-brand media and marketing company that educates, entertains and connects audiences around the world. Its headquarters are in Pleasantville, New York.

