Ron Robinson at Fred Segal Boutique Now Offers LELO Intimate Products

Ron Robinson at Fred Segal Boutique Now Offers LELO Intimate Products

LELO, the world's leading designer brand of intimate lifestyle products, announces that several of its Pleasure Objects can now be found at the trend-setting RONROBINSON boutique at the world-famous Fred Segal shopping center in Los Angeles.

Fred Segal, a favorite of celebrities and made famous by movies such as "Clueless," "Legally Blonde," "White Oleander," "The Game" and "Less Than Zero," is a Hollywood mainstay. Known for his cutting-edge, ultra-hip boutiques, RONROBINSON has owned several of the shops at the fashionable Melrose location for more than 30 years.

As a trend-setter in one of the world's top fashion cities, RONROBINSON is delighted to now offer LELO products in his Melrose boutique. "We only carry cutting-edge, high-quality merchandise -- it's what our customers expect. So we are thrilled to be among the first high-end retailers to offer the world's leading designer brand of intimate lifestyle products. We expect our customers will be delighted with the elegance, excitement and functionality of LELO," says Robinson.

LELO products that can be purchased at RONROBINSON include MONA and NEA from the FEMME line, TOR from the HOMME line and the YVA from the LUXE line.

The move for a boutique in one of the world-famous Fred Segal centers to sell LELO products is another step forward in mainstream acceptance of sexual health products. LELO items are very upscale -- beautifully designed products that purchasers feel good about owning. And the fact they are sold side-by-side with other cutting-edge products at RONROBINSON's APOTHIA beauty stores, such as Philippe Starck and Missoni merchandise, only lends to their appeal.

ABOUT RONROBINSON Inc.
In 1978, RONROBINSON Inc. opened its doors at Fred Segal on Melrose Avenue and has grown exponentially ever since. Having worked directly for Fred Segal as a salesman, buyer and then Vice President for nearly a decade prior, Robinson found it to be the perfect time to take his knowledge and expertise and build on the traditions he had learned, as well as make some of his own. Since then, his stores have continually changed the face of shopping and fashion! Today RONROBINSON stores are open on Melrose in Los Angeles and on Broadway in Santa Monica, both in the Fred Segal shopping centers. A new location is now open at the Mondrian Hotel on Sunset Boulevard in Los Angeles. The LELO products are being carried in that shop as well. Please visit www.ronrobinson.com for more information.

ABOUT LELO
Founded in Stockholm, Sweden in 2003, with American headquarters in San Jose, California, LELO is the world's leading designer brand for intimate lifestyle products. Its team creates the very finest pleasure devices for women and men, breathing an air of sensuality and sophistication into the conventional erotic marketplace. Taking inspiration from the fashion and beauty industries, LELO's avant-garde approach and affordable mid-to-premium price range continues to attract those with a strong sexual integrity and keen eye for design. By combining the look, feel and function of our pleasure objects with sensual purpose, LELO products reign as the most desirable accessories for individuals and couples alike. LELO products are available in more than 40 international markets. To sell LELO products in your store or on your website, visit http://en.lelo.com/retailer/ and sign up as a retailer. For more information on LELO, feel free to visit www.lelo.com.


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