Mall Networks and COLLOQUY Partner to Advance Best Practices in Loyalty Marketing
Dynamic Partnership Delivers Innovation and Thought Leadership to Top Financial Services Companies, Airlines and Retailers
Mall Networks, as a Platinum member of the COLLOQUY Network, will develop joint research with COLLOQUY, co-author published articles and co-sponsor educational conferences and recognition programs that help loyalty marketers increase the value propositions they offer to customers.
"Mall Networks is a tireless innovator and has an unparalleled track record helping large loyalty programs deliver on the significant promise of loyalty shopping and merchant-funded rewards," said COLLOQUY partner, Kelly Hlavinka. "As loyalty marketing becomes an increasingly important component of companies' growth strategies, we look forward to collaborating with Mall Networks to advance best practices and creative thinking."
"We are delighted to partner with loyalty marketing's leading loyalty marketing organization and publisher," said VP of Marketing and Products Marc Caltabiano. "We believe deep collaboration with organizations like COLLOQUY on research, vision and customer-centric initiatives is key to our success and our ability to drive strategic value for our customers."
About COLLOQUY
COLLOQUY comprises a collection of resources devoted to the global loyalty marketing industry. The flagship resources are COLLOQUY®, a magazine serving the loyalty marketing industry since 1990, Colloquy.com, the most comprehensive loyalty web site in the world, COLLOQUY's Research and Educational divisions, and the COLLOQUY Network, a global network of consultants certified in COLLOQUY's consulting methodology. Together they provide a worldwide audience of 30,000+ marketers with consulting, news, editorial, educational and research services across all industries and around the globe.
About Mall Networks
Mall Networks is the leading provider of loyalty shopping solutions that increase revenue, strengthen customer loyalty, and improve member engagement for a range of industries including financial services, card issuers, airline and hospitality, affinity organizations and loyalty programs. Featuring an integrated network of more than 800 world-class online and bricks-and-mortar merchants, Mall Networks' multi-channel shopping solutions and flexible, on-demand platform power personalized online and in-store shopping programs for more than 100 million consumers. Industry leaders including JPMorgan Chase, Delta, USAA, Best Buy, Upromise, and Verizon rely on Mall Networks to build loyal, profitable customer relationships. Mall Networks is headquartered in Lexington, Mass. For more information, visit www.mallnetworks.com
