Zoove Introduces StarStar Dialing With Support From the Largest U.S. Mobile Carriers
Zoove's Network Now Reaches the Majority of Mobile Subscribers With Branded Mobile Direct Response Campaigns
StarStar Mobile Dial Codes are intelligent phone numbers preceded by "**" that anyone with a mobile phone can dial to interact with a brand. The 2-12 character dial codes uniquely combine the benefits of a Web address (URL), 800 number and SMS/text short code all into one branded call-to-action, expanding the reach of marketing campaigns by connecting mobile consumers with brands, marketing offers and promotions.
By simply dialing a vanity StarStar Mobile Dial Code for a brand (**BRAND), a consumer can opt-in to receive a wide variety of marketing offers and promotions including text messages, applications, coupons, Web pages, multimedia and voice (call center, IVR, etc.) directly on their mobile phone. Consumers only need to dial one easy-to-remember StarStar Code.
"StarStar Codes offer a full response experience and can be easily branded, allowing brands and advertisers to serve fully integrated ads to better connect and interact with their customers," said Jerry Gentemann, president and founder at Mobilize Worldwide. "The automation of the campaign management process through a self-service platform means advertisers can launch campaigns more quickly, and modify them mid-campaign to maximize response rates and return on investment."
Also today, Zoove announced the launch of the National Mobile Dial Code Registry. The Registry serves as the central registration and management service for brands, advertisers and agencies to lease and manage StarStar Codes. This includes the registration of their brands and trademarks represented as StarStar Codes.
Zoove CEO Tim Jemison said, "Through our carrier partners, StarStar Mobile Dial Codes become a ubiquitous mobile direct response mechanism capable of reaching over 285 million consumers in the US with relevant messages. The undisputed support from the major US mobile carriers represents a dramatic change in the capabilities of the marketing industry. Just as marketers scrambled to secure their branded URL back in the early '90s, so, too, will they need to secure their brand's StarStar Code."
To find out more, and to register and lease a StarStar Mobile Dial Code, go to http://www.zoove.com.
(1) AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
About Zoove
Founded in 2004 with the mission to make Mobile Dial Codes a ubiquitous direct response mechanism for advertisers, Zoove is the only provider of nationwide Mobile Dial Code services. StarStar Mobile Dial Codes are intelligent, branded phone numbers that can be dialed by any mobile phone in the United States, and deliver more than simply text messages, allowing direct dialing and multi-media campaigns, such as Web pages, pictures, sound files and video files. In the summer of 2010, Zoove launched the US Mobile Dial Code registry, making StarStar Codes accessible to the subscribers of the major mobile carriers and the majority of US mobile users. Powered by the Zoove Services Platform, Zoove enables consumers to easily interact with advertisers, brands and media companies from any phone. For more information, please visit www.zoove.com, and follow us on Twitter at www.twitter.com/zoove.
