Perricone MD(R) Launches Spanish and German Sites on MarketLive(R)

Perricone MD(R) Launches Spanish and German Sites on MarketLive(R)

MarketLive Multi-Site and Multi-Language Capabilities Simplify Leading Cosmeceuticals Company's International Expansion to New Markets and New Customers

MarketLive, Inc., the leading eCommerce software and service provider for midsized specialty retailers, announced today that Perricone MD Cosmeceuticals, a leader in prestige skincare, has launched Spanish and German versions of its popular eCommerce site. The new sites enable Perricone MD to expand its international reach and bring its products to new customers that are receptive to higher-end skincare solutions. The new sites were launched in a timely and cost-effective manner with MarketLive's extensible eCommerce platform, effective best practices, and proven multi-language site development methodologies.

"MarketLive's multi-language, multi-site capabilities allow Perricone MD to expand our business outside of the U.S. to take advantage of international trends such as faster growth and customers that want to purchase advanced skincare products," said Neil Kjeldsen, Vice President of eCommerce for Perricone MD. "For others thinking about 'taking the international leap,' I would encourage them to do so."

The Spanish site allows Perricone to leverage strong economic growth as well as the rapidly expanding middle class in Latin America. With the new site, Perricone MD can also reach a greater number of Hispanic customers in the U.S. by providing a site in their native language. The German website expands Perricone MD's European brand presence beyond its existing site in the U.K. In addition, the company will soon have a big presence in Germany with home-shopping network QVC and wants to lay the groundwork by establishing its brand with German customers.

"eCommerce is global and the opportunities for growth in new markets and to new demographics are compelling," said Mark Pierce, Chief Executive Officer for MarketLive. "We are pleased that MarketLive multi-site and multi-language capabilities have simplified this process for Perricone MD. Once again, Perricone MD has established itself as a leader by reaching new customers in new ways, maximizing their brand and creating a broader following for their products."

About MarketLive
Since 1995, MarketLive, Inc. www.marketlive.com)"> has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites, including Peruvian Connection, Bon-Ton Stores, Sports Chalet, Vanity Shops, Gaiam, Helzberg, Party City, Armani/Exchange and many others.


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