Perricone MD(R) Launches Spanish and German Sites on MarketLive(R)
MarketLive Multi-Site and Multi-Language Capabilities Simplify Leading Cosmeceuticals Company's International Expansion to New Markets and New Customers
"MarketLive's multi-language, multi-site capabilities allow Perricone MD to expand our business outside of the U.S. to take advantage of international trends such as faster growth and customers that want to purchase advanced skincare products," said Neil Kjeldsen, Vice President of eCommerce for Perricone MD. "For others thinking about 'taking the international leap,' I would encourage them to do so."
The Spanish site allows Perricone to leverage strong economic growth as well as the rapidly expanding middle class in Latin America. With the new site, Perricone MD can also reach a greater number of Hispanic customers in the U.S. by providing a site in their native language. The German website expands Perricone MD's European brand presence beyond its existing site in the U.K. In addition, the company will soon have a big presence in Germany with home-shopping network QVC and wants to lay the groundwork by establishing its brand with German customers.
"eCommerce is global and the opportunities for growth in new markets and to new demographics are compelling," said Mark Pierce, Chief Executive Officer for MarketLive. "We are pleased that MarketLive multi-site and multi-language capabilities have simplified this process for Perricone MD. Once again, Perricone MD has established itself as a leader by reaching new customers in new ways, maximizing their brand and creating a broader following for their products."
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