calREDD(R) Multiple Listing Service Launches at Tehama County Association of REALTORS(R)
"Excitement among our members is building as we 'go live' with calREDD® today," said Tehama County Association of REALTORS® President Debbie Coffman. "Any concerns we may have had about joining quickly were diminished by the high level of technical support provided to us. I have no doubt we are in good hands and will continue to receive superb service.
"Our members are experts in our local market, and look forward to an increase of referral-based business with other REALTORS® who are experts in their local markets," added Coffman. "Ultimately, calREDD® will enable our members to look out for our clients' best interests and to provide our clients with exceptional service."
calREDD® already has been successfully deployed at the Madera Association of REALTORS®, the Merced Association of REALTORS®, the Lake County Association of REALTORS®, the Chico Association of REALTORS®, the Oroville Association of REALTORS®, the Paradise Association of REALTORS®, the Mariposa County Board of REALTORS®, the Yosemite Gateway Association of REALTORS®, and the Amador County Association of REALTORS®. Visit http://videos.car.org/mediavault.html?menuID=0&flvID=20 to learn what members are saying about the calREDD® system.
"calREDD® enables members of the Tehama County Association of REALTORS® to access an MLS that's innovative, reliable, and flexible, and provides members with an easy-to-use interface to market data," said REALTOR® Mike Silvas, CALMLS chairman.
calREDD® enables brokers and agents to access the statewide data through any participating AOR or MLS. Associations and MLSs may be part of the system by using the new vendor as their primary software or under a hybrid arrangement using an association's existing vendor connecting to the statewide system through calREDD® for the rest of the data. REALTOR® associations and multiple regional MLSs representing more than 120,000 members across the state have recognized the importance of a statewide MLS and have signed letters of intent to participate in this critical endeavor.
On June 14, calREDD® announced that the C.A.R. board of directors approved a new structure for the statewide MLS that will merge the efforts of calREDD® with the Multi-Regional Multiple Listing Service Inc. (MRMLS). The new structure will create one dynamic multiple listing service (MLS) provider serving more than 33,000 real estate professionals and 22 REALTOR® associations statewide. The MRMLS board of directors representing its 12 member associations unanimously approved the proposal the previous month.
The purpose of the Tehama County Association of REALTORS®, based in Red Bluff, Calif., is to unite and serve its members and to enhance the ability and opportunity of its members to conduct their businesses ethically, professionally, and successfully, and to promote the preservation of the right to own, transfer, and use real property.
calREDD®, an acronym for California Real Estate Dynamic Data, embodies the long-term vision of creating one database for all California real property, with advanced technology that goes beyond current MLS systems. calREDD® is a service of California MLS Inc. (CALMLS), a subsidiary of the CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.). Owned and operated as a non-profit mutual benefit corporation, calREDD®'s board of directors is made up of a dedicated group of individuals committed to success.
Leading the way...® in California real estate for more than 100 years, the CALIFORNIA ASSOCIATION OF REALTORS® is one of the largest state trade organizations in the United States, with nearly 150,000 members dedicated to the advancement of professionalism in real estate. C.A.R. is headquartered in Los Angeles.
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