With its high-performance styling and head-turning co-star, the FIAT brand’s first 60-second social media spot promoting the new 2012 Fiat 500 Abarth has seduced more than 1 million YouTube viewers in just one week.
The digital spot titled “Seduction” made its debut at the 2011 Los Angeles Auto Show to hundreds of journalists and then was posted to the FIAT brand’s YouTube site.
Without having ever been aired on television or cable networks, it has rapidly spread through the web and gained global attention. It represents the unique characteristics of the Fiat 500 Abarth as a sensual and strikingly stunning model and takes a peak at what happens the first time a customer encounters the race-ready vehicle.
The spot ends with a sexy and edgy message, “The Fiat 500 Abarth. You’ll never forget the first time you see one.”
“The FIAT brand is thrilled to learn that our spot has captured the attention of so many people across the globe.” – Olivier Francois Head FIAT Brand & Chief Marketing Officer Chrysler Group
“What was created as video introduction for the Fiat 500 Abarth’s U.S. debut is gaining global momentum and becoming news in its own right. Indeed, it’s become a seductive way to maintain excitement and increase awareness for our newest model,” he added.
The “Seduction” digital spot was created in partnership with The Richards Group and can be viewed at the FIAT brand’s YouTube site or via the following link: http://www.youtube.com/fiatusa
Building on the excitement of the new 2012 Fiat 500 (Cinquecento), the new Fiat 500 Abarth is designed for track-day enthusiasts and driving purists who want the ultimate high-performance small car with the pedigree of an exclusive Italian exotic.
With its all-new 1.4-liter MultiAirZ Turbo engine, Abarth-tuned suspension and brake systems, race-inspired design and technology features not traditionally included on a small car, the new 2012 Fiat 500 Abarth unleashes the brand’s legendary performance heritage to American streets.