Alan Gray is the Editor-in-Chief of Baret News. He is fanatical about spelling and grammar, but sometimes has problems with American word usage, such as "momentarily." When told his plane will land momentarily, he expects a "touch and go" landing, not to land in a few moments!

Today’s customers are scared, and their buying behavior has changed dramatically. As a result, sales professionals and their companies need to change their sales strategies in order to survive.

These are tough times, but help has arrived: “Up Your Sales in a Down Market” is an easy-to-follow book that will help any sales professional or entrepreneur, no matter what their level.
Up Your Sales in a Down Market is a hands-on guide featuring 20 clearly defined strategies to increase sales. Sales professionals will learn practical skills and easy-to-implement strategies that will enable them to:


  • Win over cautious customers.



  • Help customers overcome fears and objections so they are ready to buy.
  • Avoid and bounce back from a sales slump.
  • Give sales presentations that will convince hard-to-win-over customers.
  • Lead and train sales teams based on the winning habits of top-performing salespeople.

For newcomers to seasoned sales professionals, “Up Your Sales in a Down Market” presents advice and tested practices from top-performing salespeople to help sales professionals and their companies meet and exceed their revenue goals.

“Up Your Sales in a Down Market: 20 Strategies From Top Performing Salespeople to Win Over Cautious Customers”

The book is available at Barnes & Noble,, and many other booksellers.