SEO company, Global Digital Agency says now is the time for online retailers to get moving on a campaign to attract parents looking for back to school needs – and bargains.

According to Google, 15 per cent of back to school shoppers start researching for ‘back to school’ purchases in May; and increasing again to 40 per cent by the end of July. Industry insiders say now is the time for online retailers to take advantage of the opportunity by investing in a watertight PPC / SEO Strategy.

The National Retail Federation/BIG Research 2011 back to school survey says parents on average spend $266 more online than in stores. In addition having a link building strategy to enhance your online presence is key to any online business operating in today’s market.

Micrositez, a Florida company, says that with more consumers turning to their computers for their everyday purchases and needs, this is not an opportunity to be missed.

Working with smaller start ups, to larger scale corporate businesses looking to enhance their online marketing strategy, Global Digital Agency, Micrositez specialises in Pay-per-click, SEO and Web Design. The company recently expanded into the Grade A suburban office park, The Crescent at Primera, in Lake Mary, Florida.